Post by nelsonelias on Feb 27, 2024 0:44:00 GMT -7
Online advertising saw a strong boom globally between 2020 and 2021 . An evolution that was certainly influenced by the beginning and continuation of the pandemic , in addition to the restrictions that involved in-person events. However, this trend seems to continue - with a tendency to even expand - during 2022 . In Italy alone, online advertising has reached investments totaling 9 billion dollars. Now companies and marketers are wondering how the long wave of this growth will continue. The analysis of key data and consolidated trends therefore deserves attention . You might be interested in: "The future of ADV? Interconnection between traditional and online media" ADV offline vs online adv online Within this framework, an interesting research is that which was conducted by Media Reactions on behalf of Kantar.
According to this study, consumers attribute even greater appeal to traditional (offline) ADV platforms, in particular those concerning advertising broadcast in cinemas, sponsorships at physical events, newspapers and magazines (general and sector). However, digital media are crucial for spreading brand awareness to a wide range of audiences. Through which channels? First of all, social platforms , without Country Email List forgetting Google and Amazon. Download the complete guide on Adv Online trends and statistics for 2022 for free now! Online ADV: clear growth of the giants TikTok and Amazon adv online The last year has seen the rise of TikTok .
Following sector statistics we can discover that the Chinese social platform, for the second consecutive year, placed first in the Ad Equity global ranking for the number of consumers reached in relation to advertisements . The trend is that of further growth given that users exposed to adverts, again on TikTok, went from 19% in 2020 to 37% in 2021. Within the varied online advertising market , one cannot fail to consider the exponential growth of Amazon , not as a marketplace (where it already excels) but as a recipient of advertising investments. Among the top 5 platforms globally , in addition to the giant founded by Jeff Bezos, there are also Instagram (although in decline), Google and Twitter.
According to this study, consumers attribute even greater appeal to traditional (offline) ADV platforms, in particular those concerning advertising broadcast in cinemas, sponsorships at physical events, newspapers and magazines (general and sector). However, digital media are crucial for spreading brand awareness to a wide range of audiences. Through which channels? First of all, social platforms , without Country Email List forgetting Google and Amazon. Download the complete guide on Adv Online trends and statistics for 2022 for free now! Online ADV: clear growth of the giants TikTok and Amazon adv online The last year has seen the rise of TikTok .
Following sector statistics we can discover that the Chinese social platform, for the second consecutive year, placed first in the Ad Equity global ranking for the number of consumers reached in relation to advertisements . The trend is that of further growth given that users exposed to adverts, again on TikTok, went from 19% in 2020 to 37% in 2021. Within the varied online advertising market , one cannot fail to consider the exponential growth of Amazon , not as a marketplace (where it already excels) but as a recipient of advertising investments. Among the top 5 platforms globally , in addition to the giant founded by Jeff Bezos, there are also Instagram (although in decline), Google and Twitter.