Post by account_disabled on Feb 24, 2024 22:55:27 GMT -7
In digital marketing, the use of Programmatic Advertising is growing day by day and communication agency clients are increasingly aware of the fact that this method of advertising is the best if they want to quickly achieve their objectives while containing costs. Like any new technology, the operation is complex and must be managed by experts, but it is still important to know the fundamentals of Programmatic to better understand what marketers who create communication strategies for companies are talking about. READ ALSO: " What is Programmatic Advertising or Programmatic Buying " Programmatic Buying: big data and targets Programmatic Buying (also called Programmatic Advertising or PA) refers to the real-time buying and selling of advertising space carried out through specific technological platforms that automate the relationship between Advertiser (who buys space for online adverts) and Publisher (who sells).
Simplifying, we can say that it is software that manages the positioning of banners and other advertising content on multiple sites selected according to specific criteria and does so by purchasing the spaces available on the sites through instant trading . What allows this technology to be so high-performance is the analysis of big data resulting from user monitoring and the resulting targeting. Advanced algorithms probe the online habits of those who can become customers of a company, obtaining a large amount of information from every activity a person carries out while Macedonia WhatsApp Number List browsing. programmatic buying The platform uses the data collected to increasingly define the target to which to show advertising content, consequently the campaigns are continuously optimized to meet the real needs expressed by users. How Programmatic works Now let's outline the process that leads to the targeted distribution of online advertising to better understand how Programmatic Advertising works.
When a person searches on the internet and ends up on a site connected to the Programmatic platform, in a few thousandths of a second the portal communicates with the software and the negotiation to purchase the advertising space begins. The sale is at auction and can be addressed simultaneously to multiple Advertisers who evaluate the characteristics of what is proposed by the Publisher before moving on to make the offer. At the end of the instant auction, the platform selects who made the best offer and uploads the winner's advertising message to the purchased space , which finally becomes visible to the target user. Thinking about auctions held between people, this series of actions would seem long and laborious, but when an artificial intelligence takes care of the entire process it becomes extremely rapid. Virtually all of this happens in about 0.2 seconds.
Simplifying, we can say that it is software that manages the positioning of banners and other advertising content on multiple sites selected according to specific criteria and does so by purchasing the spaces available on the sites through instant trading . What allows this technology to be so high-performance is the analysis of big data resulting from user monitoring and the resulting targeting. Advanced algorithms probe the online habits of those who can become customers of a company, obtaining a large amount of information from every activity a person carries out while Macedonia WhatsApp Number List browsing. programmatic buying The platform uses the data collected to increasingly define the target to which to show advertising content, consequently the campaigns are continuously optimized to meet the real needs expressed by users. How Programmatic works Now let's outline the process that leads to the targeted distribution of online advertising to better understand how Programmatic Advertising works.
When a person searches on the internet and ends up on a site connected to the Programmatic platform, in a few thousandths of a second the portal communicates with the software and the negotiation to purchase the advertising space begins. The sale is at auction and can be addressed simultaneously to multiple Advertisers who evaluate the characteristics of what is proposed by the Publisher before moving on to make the offer. At the end of the instant auction, the platform selects who made the best offer and uploads the winner's advertising message to the purchased space , which finally becomes visible to the target user. Thinking about auctions held between people, this series of actions would seem long and laborious, but when an artificial intelligence takes care of the entire process it becomes extremely rapid. Virtually all of this happens in about 0.2 seconds.